After graduating from one of the top business schools in the U.S., I worked as a marketing consultant and as a freelance writer. This site is an attempt to combine those passions. Bettercopy is about dissecting ads, discussing best practices, and reaching into the history of the field – all while blending in facets of psychology that are too often ignored in marketing decisions.

But I don’t want this project to be mine and mine alone. If you can write well, feel strongly about something, and can back up your opinion feel free to pitch a story!

You can also contact me with suggestions for articles or if would like me to do freelance work at weston.m.gardner@gmail.com